- 4 Star
- Free Parking
- Free WiFi
- Great Location
- Glorious Views
- Delicious Breakfast
A 4 star, award winning Morecambe hotel only a few minutes walk from the centre of town. Situated in a prominent position on the seafront, the hotel's views over Morecambe Bay and to the Lake District are breathtaking.
- 4 Star Rated
- Free parking
- Free WiFi
- Glorious views over Morecambe Bay
- 24 hour reception
- Hypo-allergenic rooms
- Smoke free
- Pet free
- Close to town centre
- Only 2 miles from Lancaster
- Only 1.5 miles from Heysham
Call us now on 01524 412034 or
If the hotel's reservation line is busy, please call back.
A family run Morecambe resort hotel. Overlooking the Bay and offering the highest quality accommodation and food with a relaxed friendly atmosphere.
The dining room and front facing rooms have the most wonderful views across Morecambe Bay and to the hotel's rear you can see across towards Lancaster, Clougha Pike and the Forest of Bowland.
In an area of outstanding beauty with much to offer walkers, cyclists and birdwatchers, as well as those visiting Morecambe to see friends, attend a special occasion, on holiday or for business - all are most welcome. .
The hotel is located close to Lancaster and Heysham, and open all year round. With ample parking available, the Ashley welcomes single visitors, couples, families and small groups.
"Above average decor, supreme in fact. Absolutely lovely view. Very pleasant greeting. Extremely helpful. Brilliant facilities." - Jeanette, BelgiumGuest Book Comments
Morecambe has much to offer from entertainment and music, golf and sports clubs, sailing, cycling, miles of beaches, parks, to heritage centres and art galleries, the winter gardens, shopping centre, traditional shops and markets, cinema, amusements, to birdwatching and wildlife reserves. The resort is close to Lancaster and the Lake District.
Cross Bay Walks are an exhilarating way to experience the sights and sounds of Morecambe's beautiful bay: Cross Bay WalksLed by Cedric Robinson, the Queen’s Official Guide to the Sands.
A guide to Morecambe attractions: Morecambe Attractions
We understand that it is not easy to choose a hotel. We have put together a short guide to choosing hotels in Morecambe.
Morecambe hotel guide: Morecambe Hotel Guide
All guest rooms offer a flat-screen TV, individual heating, and tea and coffee making facilities. The en suite bath or shower rooms have complimentary toiletries and a hairdryer. Sea view rooms have views over Morecambe Bay.
"The room had the wow factor, five star hotel room, the bathroom was out of this world, towels were the best quality. Would recommend the ashley to anybody going to morecambe. 11 out of 10." - Sheilagh, W. Yorks
Drift away in a comfy top quality Serenity® bed with king-size duvet, crisp bed linen and fluffy pillows. Choose from double, twin, single and sea-view hotel rooms. All are non-smoking.
- Top quality Serenity® bed
- Quality duvets and pillows
- Complimentary in-room Internet access
- Flat-screen HD television
- Individual heaters
- A hospitality tray and tea / coffee making facilities
- Desk or dressing table
- Complimentary toiletries
- En suite bathroom – shower or bath
- Daily housekeeping
Breakfast at The Ashley
Start the day with a hearty breakfast. Enjoy a delicious breakfast prepared with only the freshest ingredients, served in the hotel's spacious dining room overlooking Morecambe Bay.
"Breakfast was cooked to order and excellent with plenty of choice. I had the homemade pancakes and they were the best I've ever had. Delicious !" - Nichole, Bolton
All dishes are freshly prepared using locally sourced produce.
- Juices, Cereals and Fruits
- Porridge with Caramelised Apple
- Full English
- Eggs Benedict
- Buttermilk Pancakes
- Delicious Omelettes
- Vegetarian Options
- Fresh ground coffee or breakfast tea
- White and wholemeal Toast with preserves
We are happy to cater for special dietary requirements. We can easily accommodate the dietary needs of guests including dairy and gluten free diets. If you have any special dietary needs just let us know.
View Breakfast Menu
Food Hygiene CertificateThe hotel has been awarded the very highest food hygiene rating from the Food Standards Agency.
Check-in / Check-out
When can I check in to the hotel?
You can check in from 3pm. If you arrive earlier, you can store your baggage in the hotel's baggage area until your room is ready. If the room has been cleaned and is ready before 3pm, you may have access to the room before then.
When do I have to check out from the hotel?
The hotel room is yours until 11am on the day of your departure. If you wish to check out later than 11am, please contact the hotel.
Hotel Service Hours
As we have a 24 hour reception and there is no latest check in time. Reception may not be staffed all the time so you will need to let us know if you will be arriving late.
Parking is free. Should you be arriving by car, we have a small car park behind the hotel. Free and unrestricted parking is also available on street at the front of the hotel. There is ample parking available.
Hotel Pet Policy
Sorry, pets are not allowed. We love pets but in consideration of guests with allergies, pets are not allowed in the hotel. Our reservations staff may assist you with kennel locations.
We are located on the Morecambe east promenade, directly opposite a sand beach, and about 5 minutes walk to Morecambe town center. We are about 1.5 miles from Heysham and about 2 miles from Lancaster. Being on a main bus route, and approximately 0.5 miles of the railway station, we are easy to find.
Please note that traffic between Lancaster and Morecambe can be heavy between 8 to 9 in the mornings and 5 to 6 in the evenings. Driving times can range between 10 minutes at quiet times and 20 minutes at busy times.
371 Marine Road East,
Morecambe LA4 5AH
Free high speed WiFi in all rooms and throughout the hotel.
Hotel Business Services
We can provide copy and fax services, network and internet printing. Secure vpn is also available. All rooms have a desk.
We have ten guest rooms on three levels. We do not have a lift. If you have impaired mobility or other particular requirements or have difficulty with stairs please read our detailed access guide:Accessibility guide